Two Keys to Unlocking the Identity of Your Website Visitors

"While data is making it easier to understand your web traffic, it’s typically a massive undertaking to discern accurate information from the sheer volume of data available. In fact, a whopping 98% of web visitors are anonymous. That’s an enormous amount of lost opportunities to market to an audience that is seeking you out!"

Check out my article on Dun & Bradstreet Perspectives.



Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave


#CMO, Dun & Bradstreet | @DNBUS. Love #SciFi👽, #Books📚, #BigData, #Marketing, #Digital, #MarTech, #AI, #Analytics, #ABM. Host🎙 of #DataInspired. Views are mine.
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