All posts tagged twitter

Most Read Articles I Tweeted Last Week

1

Who Owns Facebook? http://ow.ly/56eCA

2

Cisco To Sell Linksys, WebEx? http://ow.ly/56dfs via@informationweek

3

The Nasty Truth about CEO Pay http://ow.ly/59qPE via @HarvardBiz

4

Do You Know Your Facebook EdgeRank Score? http://ow.ly/59fQ1 via @socialmedia2day

5

The Klout Death Spiral http://ow.ly/59flk via @socialmedia2day

6

9 Surprising New Facts About Social Media in America http://ow.ly/56ey1 via @jaybaer

7

An SEO’s Guide to HTTP Status Codes (An Infographic) http://ow.ly/57Tk9

8

My Blog Post: Is Justin Bieber in your Community? http://ow.ly/59vL3

9

Bono owns 1.5% of Facebook http://ow.ly/56eB9

You Follow Me, I Follow You, and You Dump Me?

Nothing gets me more agitated than the growing trend of people on Twitter who, after I return the favor of following them after they follow me, immediatedly unfollow me.

It’s arrogant –> they believe that they are so good that people just need to get exposed to their tweets and they will never go away

It’s rude –> They are basically saying they are better than you since your tweets are not worthy but theirs are

It takes advantage of novice tweeters –> They hope that they can get their follower/following ratio up by hoping that a novice tweeter will not realize they were immediately unfollowed.

So uncool…

Newt Gingrich Makes the Classic Mistake of Social Media Marketing

Newt Gingrich used social media to announce his candidacy to appeal to the “youth”. 

However, he confused the medium with the message. 

Social media by itself does not make anything youthful. It’s just a communication medium that can appeal to any demographic. In fact, 53% of Twitter users and 37% of Facebook users are 35 and over.

It’s how you use the medium and the content you pump into it that matters.  

Newt will need to change his content, messaging, and persona to address the pain points of the youth. The channel in which he delivers the message does not matter.

My Huffington Post Blog on Going Big and Bold in Social Media!

Oscars Producers Misinformed About Social Media

The Oscars producers tried to use social media to appear more “youthful”.  

They failed because they confused the medium with the message.

Social media by itself does not make anything youthful. It is just a medium of communication.

It’s how you use the medium and the content you pump into it that matters. You can use Social Media for all kinds of demographics. 53% of Twitter users and 37% of Facebook users are 35 and over.

There was nothing social about how the Oscar producers used social media. During the red carpet telecast, they accepted questions over Facebook and Twitter. They could have just as easily accepted the questions over email. Using Twitter and Facebook like email does not make you social. Neither does using Facebook and Twitter as a big digital billboard.

Also, their content was either targetted to older demographics, or  came off as an old person trying to appeal to “the youth”. No medium could have changed that.

Examples –  

  • Older people and references — Kirk Douglas, Billy Crystal, Gone with the Wind, Moms who seem like normal moms
  • Nominated movies that generally skewed towards older audience. 
  • Auto-tune jokes? That was funny like a year ago…

RT @omarg: “The kids love auto-tune jokes on award shows. You guys should do something like that.” James Franco’s mom, 2 weeks ago. #oscars 

  • Red carpet interviewer — “uhhh…we are trying to be more interactive so here is a question from Facebook…”…If you have to say it, you are not doing it.

The Golden Globes appealed to “the youth” with Ricky Gervais. He was clever, funny, and completely rebellious. Social media amplified that.

Regardless, the social media juggernaut went on with the demographic that cared. 

Does Sweet Tweet Density Get You Retweets?

I was recently thinking about how I decide whose tweets I put in the “must read” columns in my social browser (TweetDeck, HooteSuite, etc.) besides the obvious famous people and friends.

I think I pick people who have a good “density” of tweets.

By this, I mean people whose percentage of total tweets are of high quality.

For example, if Person A has 5 good tweets out of 100 in a week, I am less likely to have him / her in my “must read” column versus Person B, who has 5 good tweets out of 6 in a week, even though they both have the same number of “good” tweets.

During the week, Person A will drown out all the good tweets in the column with his/her 95 low quality tweets. It’s not worth keeping Person A in the “must read” column for the 5 good tweets.

It makes me think twice about every tweet I send…

Should We Separate Our Business and Personal Social Content?

People try to separate their business and personal content online by, for example, creating separate business and personal twitter accounts or blogs. However, their business followers easily find their personal content and vice versa. In fact, they seek it.   

 

Even on platforms where users decide who sees their content, this is true. On Facebook, I would feel bad if I declined a friend request from a business associate…and I get them all the time.  Also, I am going to link to my friends on  Linked In.

 

The people on my Dell team dedicated to our Dell technical community, delltechcenter.com, have given up on this fiction. They constantly talk about their personal interests with their business followers and often on the same channels/accounts. Doing this, has made them much more effective because it creates better connections with customers.

 

Should we just make it easier on our followers and combine our channels for social and business content? 

 

In the long run, we’ll be judged on the quality of our online content across business and personal.