Newt Gingrich Makes the Classic Mistake of Social Media Marketing

Newt Gingrich used social media to announce his candidacy to appeal to the “youth”. 

However, he confused the medium with the message. 

Social media by itself does not make anything youthful. It’s just a communication medium that can appeal to any demographic. In fact, 53% of Twitter users and 37% of Facebook users are 35 and over.

It’s how you use the medium and the content you pump into it that matters.  

Newt will need to change his content, messaging, and persona to address the pain points of the youth. The channel in which he delivers the message does not matter.

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave

@RishiPDave

Chief Marketing Officer at Dun & Bradstreet; http://t.co/auHGIr24l1; 2012 & 2013 Top Digital Marketer (B2B Magazine)
@TCRousseau so true. right data, right time, right action - 4 mins ago

2 Comments on "Newt Gingrich Makes the Classic Mistake of Social Media Marketing"

  1. AmyHatDell says:

    Really great point, Rishi! It’s all about the content and what we are hearing from Newt isn’t inherently relevant to youth. (I still get to claim youth since I am under 35!)

  2. Rishi Dave says:

    AmyHatDell — you are right! In fact, it makes him look even more out of touch when he tries to use Twitter!

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