I recently participated in an interesting report on Marketing Technology as a Strategic Asset with a number of senior marketing leaders in tech.
In it, I discuss the great work our team is doing to leverage modern marketing technology to drive our business.
- How we align our MarTech stack with our business strategy
- Our test and learn approach to MarTech
- Our partnership strategy with IT and our MarTech providers
- Our cross-functional, tiger team approach to support our persona-based go to market
I also enjoyed reading perspectives from other marketing leaders in the report from Hilton, Veeam, Microsoft, Chronus, Adobe, SAP, VMTurbo, and Tableau.