Marketing Technology as a Strategic Asset

I recently participated in an interesting report on Marketing Technology as a Strategic Asset with a number of senior marketing leaders in tech.

In  it, I discuss the great work our team is doing to leverage modern marketing technology to drive our business.

This includes:

  • How we align our MarTech stack with our business strategy
  • Our test and learn approach to MarTech
  • Our partnership strategy with IT and our MarTech providers
  • Our cross-functional, tiger team approach to support our persona-based go to market

I also enjoyed reading perspectives from other marketing leaders in the report from Hilton, Veeam, Microsoft, Chronus, Adobe, SAP, VMTurbo, and Tableau.

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave

@RishiPDave

Chief Marketing Officer, Dun & Bradstreet | @DNBUS #CMO. Love #SciFi👽, #Books📚, #BigData, #Marketing, #Digital, #MarTech, #AI, #Analytics, #ABM. Views are mine.
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