I love the new Evian commercial. It blatantly plays on our emotions.
Here is what I love about it –
- I LOVE that song. It totally reminds me of my college days. However, it is a remix making it fresh again.
- I LOVE the dancers. They look organic and creative and are not at all synchronized. It’s new.
- Of course, babies taking on human traits is just plain cute and tried and true. Who would not have an emotional response?
- And, of course, the ending is completely hilarious….
We need to do more of this type of emotional work in B2B. We are selling to the same people and we have an added advantage. We can work in much more longer form content and physical events. In some ways, we have a broader canvas in which to work. Let’s stop only talking about what we sell in a “conversational” and “authentic” way and get emotional.
(By the way, check out the behind the scenes “making of” video)