History Does NOT Predict the Future: How Anticipatory Analytics is Changing the Way We Market

What if I told you that it’s possible to see the future? How would having that ability change the way you market to your customers and prospects? You’d probably be substantially more confident when it comes to planning and budgeting.

I’m here to tell you there is a way, if not to predict, at least anticipate, the trajectory of your customers and understand the future of your business. You don’t need a crystal ball or a magic elixir, you just need the right mix of data and insights; specifically, you need anticipatory analytics.

Read the rest of the article on my Dun & Bradstreet Perspectives article

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave


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