Dun & Bradstreet CMO Shares Sales Acceleration, Data Insights

See my interview with the Demand Gen Report.

"You could think of us as the LinkedIn for company and people data. Our data is open and comprehensive, not in a closed system. We also integrate Dun & Bradsteet’s own data of 265 million commercial entities.  [Customers can then] integrate third-party data and bring that all together in a more comprehensive, open way. Salespeople can customize that information [as well]. Think of it as the next evolution of social selling. You’re looking at all data available to you, and then surfacing the data and analytics so that sales people can take action"

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave


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