Good decisions on bad data are just bad decisions that the business hasn’t made yet

My recent interview discussing how "Data is the Lifeblood of Marketers’ Relationships with Customers"

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave

@RishiPDave

Chief Marketing Officer, Dun & Bradstreet | @DNBUS #CMO. Love #SciFi👽, #Books📚, #BigData, #Marketing, #Digital, #MarTech, #AI, #Analytics, #ABM. Views are mine.
My @quora answer to "What's your understanding of customer focus and customer focused organization"? https://t.co/fuyBxf3UQM - 15 mins ago

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