Good decisions on bad data are just bad decisions that the business hasn’t made yet

My recent interview discussing how "Data is the Lifeblood of Marketers’ Relationships with Customers"

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave

@RishiPDave

#CMO, Dun & Bradstreet | @DNBUS. Love #SciFi👽, #Books📚, #BigData, #Marketing, #Digital, #MarTech, #AI, #Analytics, #ABM. Host🎙 of #DataInspired. Views are mine.
How to Fix the Most Soul-Crushing Meetings https://t.co/mLcyz2IEPn - 9 hours ago

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