Why Data is the Key to Navigating the New SiriusDecisions Demand Waterfall

I am getting lots of questions on how to operate in the world illustrated by the new Sirius Decisions demand waterfall.

In this piece, I show how good data and analytics drives success in this new demand environment.

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave

@RishiPDave

#CMO, Dun & Bradstreet | @DNBUS. Love #SciFi👽, #Books📚, #BigData, #Marketing, #Digital, #MarTech, #AI, #Analytics, #ABM. Host🎙 of #DataInspired. Views are mine.
How to Fix the Most Soul-Crushing Meetings https://t.co/mLcyz2IEPn - 8 hours ago

No Comments Yet.

Leave a reply