Why Data is the Key to Navigating the New SiriusDecisions Demand Waterfall

I am getting lots of questions on how to operate in the world illustrated by the new Sirius Decisions demand waterfall.

In this piece, I show how good data and analytics drives success in this new demand environment.

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave


Chief Marketing Officer, Dun & Bradstreet | @DNBUS #CMO. Love #SciFi👽, #Books📚, #BigData, #Marketing, #Digital, #MarTech, #AI, #Analytics, #ABM. Views are mine.
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