Read my recent LinkedIn post!
I will be interviewed on Wednesday, January 21 on SiriusXM Channel 111 at 6:30 PM EST on the Marketing Matters program (Business Radio Channel).
LISTENING: Here is a link to a 30-day free trial of SiriusXM http://www.siriusxm.com/freetrial if you are not a subscriber.
I recently interviewed with Forbes as part of its CMO series. I discussed Dun & Bradstreet’s marketing and brand transformation.
In my previous LinkedIn post, I proposed a four step process for companies to manage all their data to drive massive returns.
- Collect, integrate, clean, and supplement all customer’s activity data with other 1st, 2nd, and 3rd party data across all touch points.
- Build models to respond in as automated a fashion as possible. When automation is not possible, then equip human responders with the right data exactly when they need it to inspire the right response.
- Have the right content to respond with at the right time for the right people on the right platform.
- Measure and optimize
In this follow up post on LinkedIn, I deep dive into the steps.