5 Things to Consider before Making a Martech Investment

I recently contributed to this article --

Rishi Dave, CMO, Dun & Bradstreet: If you’re going to integrate new tech with existing platforms/software, the same data has to flow through all systems to ensure customers get the right experience, and all salespeople and marketers are operating from the same clean, integrated and structured data set.

 

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave

@RishiPDave

Chief Marketing Officer, Dun & Bradstreet | @DNBUS #CMO. Love #SciFi👽, #Books📚, #BigData, #Marketing, #Digital, #MarTech, #AI, #Analytics, #ABM. Views are mine.
RT @BarackObama: Tonight the ex-Presidents are getting together in Texas to support all our fellow Americans rebuilding from this year’s hu… - 40 mins ago

No Comments Yet.

Leave a reply