5 Things to Consider before Making a Martech Investment

I recently contributed to this article --

Rishi Dave, CMO, Dun & Bradstreet: If you’re going to integrate new tech with existing platforms/software, the same data has to flow through all systems to ensure customers get the right experience, and all salespeople and marketers are operating from the same clean, integrated and structured data set.

 

Rishi Dave

Rishi Dave

Chief Marketing Officer at Dun & Bradstreet
I am the Chief Marketing Officer of Dun & Bradstreet.  In this role, I run all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility, and product marketing.
Rishi Dave

@RishiPDave

Chief Marketing Officer, Dun & Bradstreet | @DNBUS #CMO. Love #SciFi👽, #Books📚, #BigData, #Marketing, #Digital, #MarTech, #AI, #Analytics, #ABM. Views are mine.
My @quora answer to "What's your understanding of customer focus and customer focused organization"? https://t.co/fuyBxf3UQM - 17 mins ago

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