Listen to me on XM Radio!

I will be interviewed on Wednesday, January 21 on SiriusXM Channel 111 at 6:30 PM EST on the Marketing Matters program (Business Radio Channel).

LISTENING: Here is a link to a 30-day free trial of SiriusXM http://www.siriusxm.com/freetrial if you are not a subscriber.

My Interview with Scott Brinker of chiefmartec.com

I enjoyed speaking with Scott, who runs a great blog that I love reading. I discuss how we are digitally transforming Dun & Bradstreet, a 173-year-old public company.

My Interview with The Adaptive Marketer Blog

Check out my interview with Gerardo Dada of The Adaptive Marketer. In it, I discuss my personal views on marketing today and what I read and follow to keep up.

My talk at Dreamforce

Customer Intelligence in an Inbound Marketing World

My Interview with AdAge on My Transformation of Marketing at Dun & Bradstreet

Dun & Bradstreet CMO Rishi Dave Talks Marketing

My Forbes CMO interview on Dun & Bradstreet’s Marketing & Brand Transformation

I recently interviewed with Forbes as part of its CMO series. I discussed Dun & Bradstreet’s marketing and brand transformation.

 

How Data+Content=Massive Returns

In my previous LinkedIn post, I proposed a four step process for companies to manage all their data to drive massive returns.

  1.  Collect, integrate, clean, and supplement all customer’s activity data with other 1st, 2nd, and 3rd party data across all touch points.
  2. Build models to respond in as automated a fashion as possible. When automation is not possible, then equip human responders with the right data exactly when they need it to inspire the right response.
  3. Have the right content to respond with at the right time for the right people on the right platform.
  4. Measure and optimize

In this follow up post on LinkedIn, I deep dive into the steps.

How do we handle all this data to drive massive returns?

Check out my latest post on LinkedIn.

 

 

Now Hiring!

I am now hiring two executive roles reporting directly to me.

Contact me if interested!

When did we lose our emotions in B2B marketing?

 

I love the new Evian commercial. It blatantly plays on our emotions.

Here is what I love about it –

  • I LOVE that song. It totally reminds me of my college days. However, it is a remix making it fresh again.
  • I LOVE the dancers. They look organic and creative and are not at all synchronized. It’s new.
  • Of course, babies taking on human traits is just plain cute and tried and true. Who would not have an emotional response?
  • And, of course, the ending is completely hilarious….

We need to do more of this type of emotional work in B2B. We are selling to the same people and we have an added advantage. We can work in much more longer form content and physical events. In some ways, we have a broader canvas in which to work. Let’s stop only talking about what we sell in a “conversational” and “authentic” way and get emotional.

(By the way, check out the behind the scenes “making of” video)