Mastering MDM: What Every CMO Must Know – Step 2: Joining the Data Governance Round Table

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Image Credit: “George is Keeping an Eye On You!” by @peasap, Flickr 

Real life is calling — it’s for you.

CMO Social Content November 2015_Texts 1_Real Life Tips_Image_v4

The expectations on marketers are higher than ever. And as CMO, I feel there is a demand to be all of these things all of the time.

I find it hard to keep up, so I try to do a few things:

  • prioritize my activities and time investments according to my company’s corporate strategy – approved by all the executives and the Board. If it doesn’t align with the strategy, don’t do it. If it is important but not part of the strategy, it is my responsibility to work with my colleagues to change the strategy
  • If we don’t know what to prioritize, we try to do small experiments and scale if they work and my colleagues support it or move on if not.
  • I can’t be all things to all people, so I hire experts who can focus on 1-2 key areas all the time. However, they need to be “T-shaped” in how they work, meaning they have deep expertise in 1-2 areas but they know how to successfully collaborate across all parts of the company to drive an integrated strategy. My role is to create the environment for this to happen. I am so privileged to have a great organization and team that makes this happen. I try to thank them everyday!
  • Communicate. We are all busy, but we can’t be heads down. As a leader and a marketing organization, we are continuously communicating our priorities within our org and outside our org to drive results. The open and ongoing communications help to ensure we are all in alignment and if we are not, we can course correct immediately.

I would love to hear other tips.

The Relationship Economy: Life, Business, and the Pursuit of Growth

The Relationship Economy- Life, Business, and the Pursuit of Growth

Check out my recent talk at the Churchill Club.

Speakers:
Rishi Dave, CMO, Dun & Bradstreet
Keith Ferrazzi, CEO & Founder, Ferrazzi Greenlight
Moderator:
Heidi Roizen, Operating Partner, Draper Fisher Jurvetson

No matter what one seeks to achieve, relationships are the foundation for success. How we go about connecting and relating to others has been transformed over the past decade by capabilities enabled by digital technology—and it’s still in flux. What can we expect in the decade to come? What are the factors that will influence change? What will stay the same? Three leading experts share their latest perspectives and insights that could positively affect your relationships with clients, prospects, partners, employees, the media, and society at large.

Keith Ferrazzi, CEO and Founder of Ferrazzi Greenlight, studies human behavior and the correlation between practices that improve relationships and business success. He is author of two New York Times bestselling books: Never Eat Alone and Who’s Got Your Back. Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. Ferrazzi has been named a “Global Leader of Tomorrow” by the World Economic Forum.

Rishi Dave is Dun & Bradstreet’s CMO and former head of digital marketing for Dell’s B2B enterprise business. Dave has been recognized as a “Top Digital Marketer,” “40 under 40 Brand Innovator,” and 2015 “Cojones” award winner for “disrupting the status quo and breaking out of the sea of sameness” and “courage to take risks in updating a 174-year-old B2B brand in unconventional ways.”

Well-known Silicon Valley venture capitalist, educator, and former entrepreneur Heidi Roizen will moderate the discussion. Roizen currently serves as the Operating Partner with leading venture capital firm DFJ. She is also a Lecturer at Stanford University where she teaches the course Spirit of Entrepreneurship in the Stanford Technology Ventures group of the Engineering Department.

Lean Principles and Enterprise Marketing Transformation

Check out the slides and video from my recent talk at the Lean Startup Conference!

CMO Mastery of Master Data Management (MDM): Where Do You Begin?

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CMOs Must Embrace Master Data Management (MDM) to Deliver Meaningful ROI

CMOs Must Embrace Master Data Management (MDM) to Deliver Meaningful ROI

Check out my latest LinkedIn post.

Large & Lean: Enterprise Marketing Transformation the Lean Startup Way

Large & Lean: Enterprise Marketing Transformation the Lean Startup Way

Check out my post on the Lean Startup blog.

Using Data and Analytics to Prioritize Your Account-Based Marketing Strategy

Using Data and Analytics to Prioritize Your Account-Based Marketing Strategy

See my recent LinkedIn post.

The Relationship Economy: Life, Business, and the Pursuit of Growth

The Relationship Economy- Life, Business, and the Pursuit of Growth

See bestselling author Keith Ferrazzi and I speak at The Churchill Club on November 30.

Lean Startup and the Modernization of Dun & Bradstreet

Lean Startup and the Modernization of Dun & Bradstreet

Checkout my recent webcast interview with Lean Startup Conference editor, Kirsten Cluthe